Toei Anime Fair

The Toei Anime Fair (東映アニメフェア (とうえいアニメフェア) , Tōei Anime Fea) was a biyearly film event held from July 1990 to July 2002. It occurred during the spring and summer breaks of the school year. For the event, two or three short anime films would premiere simultaneously in theaters across Japan.^[1]^[2]

For the spring fair of 1997, Hana Yori Dango: The Movie was developed and premiered along side Hell Teacher Nube and GeGeGe no Kitaro

Background[]

In 1995, the distribution revenue for the Toei Anime Fair began falling. To attract female viewers, a film based on the Hana Yori Dango anime was added to the line-up of the '97 Spring Toei Anime Fair ('９７春東映アニメフェア).^[3] The film takes place in an alternate universe, likely because the anime was still airing at the time.^[4] Also on the schedule were films based on Hell Teacher Nube and GeGeGe no Kitaro.^[5] The distribution income for all three of the films was considered a disappointment, earning 540 million yen.^[6]

Merchandise[]

Acorn tops

Children who came to the fair were given one of three acorn tops. Each featured the main character of the three films, including a pink one with Tsukushi Makino on it.

Videos[]

1997 Spring Toei Anime Fair CM

Notes[]

After poor earnings, the event concluded with the summer fair of July 2002.^[7]

References[]

↑ Toei Anime Fair on Japanese Wikipedia (Japanese)
↑ Toei Manga Festival on Japanese Wikipedia (Japanese)
↑ "'Doraemon,' 'Evangelion' 1997 spring box office" (「『ドラえもん』『エヴァンゲリオン』が快走 '97年映画界の春興行、活気に欠けた洋画」), AV Journal, April 1997, page 14
↑ http://www.toei-anim.co.jp/movie/Animfair97/dango/home.html (Japanese)
↑ http://www.toei-anim.co.jp/movie/animfair97/ (Japanese)
↑ "1997 Japanese Movie Distribution Revenue" (「1997年邦画作品配給収入」), Kinema Junpo, February 1998, page 168
↑ http://www.animenewsnetwork.com/news/2002-08-30/toei-summer-anime-fair-a-failure

See also[]

Boys Over Flowers (anime)

Episodes
1 \| 2 \| 3 \| 4 \| 5 \| 6 \| 7 \| 8 \| 9 \| 10 \| 11 \| 12 \| 13 \| 14 \| 15 \| 16 \| 17 \| 18 \| 19 \| 20 \| 21 \| 22 \| 23 \| 24 \| 25 \| 26 \| 27 \| 28 \| 29 \| 30 31 \| 32 \| 33 \| 34 \| 35 \| 36 \| 37 \| 38 \| 39 \| 40 \| 41 \| 42 \| 43 \| 44 \| 45 \| 46 \| 47 \| 48 \| 49 \| 50 \| 51

Music
Encore Piece from Tsukushi \| Variations "Hana-Dan" "Ordinary Sunday" \| "Todoku Kana"

Related media
Anime Album \| Hana Yori Dango: The Movie \| Toei Animation 80s-90s Girls

Related pages
Gallery \| Home media \| International broadcast and release \| Merchandise \| Toei Anime Fair

Promotion and events

Promotion by media
Manga \| Meteor Garden (2001-02) \| Hana Yori Dango (2005-08) \| Boys Over Flowers (2009) Hana Yori Dango: The Musical (2016) \| Boys Over Flowers: The Musical (2017) \| Hana Nochi Hare (2018) Meteor Garden (2018) \| Hana Yori Dango (2019) \| F4 Thailand (2021-22)

Events

External links[]

[1] Toei Anime Fair on Japanese Wikipedia (Japanese)

[2] Toei Manga Festival on Japanese Wikipedia (Japanese)

[3] "'Doraemon,' 'Evangelion' 1997 spring box office" (「『ドラえもん』『エヴァンゲリオン』が快走 '97年映画界の春興行、活気に欠けた洋画」), AV Journal, April 1997, page 14

[4] ttp://www.toei-anim.co.jp/movie/Animfair97/dango/home.html (Japanese)

[FL-5] ttp://www.toei-anim.co.jp/movie/animfair97/ (Japanese)

[6] "1997 Japanese Movie Distribution Revenue" (「1997年邦画作品配給収入」), Kinema Junpo, February 1998, page 168

[7] ttp://www.animenewsnetwork.com/news/2002-08-30/toei-summer-anime-fair-a-failure

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