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The following is a list of promotional activities for Hana Yori Dango Exhibition: Jewelry Box. This includes events, interviews, collaborations, etc.

General[]

Hanadan-exhibition-website

Screenshot of the website

An official website for the exhibit was opened at hanadan-ten.com on January 31, 2023 with the announcement of the event.[1] A Twitter account under "@hanadan_ten" was opened the same day.[2] From April 14 to 19, 2023, a campaign to win an exclusive poster was held by the account. To enter, people were required to follow the account and retweet the tweet regarding the campaign. Three winners were chosen via a lottery system.[3] Yoko Kamio also regularly promoted the exhibit on her own Twitter account.[4] Posters advertising the Tokyo exhibition were hung around Ginza Station.[5]

On May 31, 2024, the official website and Twitter account were closed.[6][7]

Interviews[]

Year Type Publication Notes
2023 Print Da Vinci [8]
Digital Shueisha Online [1]
[2]

Café collaborations[]

Tokyo[]

The MG Café, located on the eighth floor of Matsuya Ginza in Tokyo, had a collaboration menu inspired by Boys Over Flowers. Customers also received a limited edition coaster with their order. The menu was available for the duration of the exhibition from April 19 to May 8, 2023.[9]

Menu

  • Ice cream floats: Came in four flavors, including strawberry (Tsukasa), cola (Rui), calpis (Sojiro), and ginger ale (Akira).
  • Heart-Pounding Lattes (胸キュンラテ): There were eight different scenes selected at random.
  • Tsukushi & Tsukasa's Usagiya Parfait (つくし&道明寺のうさぎ屋のパフェ): A parfait inspired by the one Tsukushi and Tsukasa ate at The Rabbit Hutch.
  • Akira Mimasaka's Carbonara (美作あきらのカルボナーラ): Decorated with a bell rose and a crescent moon made of cheese; also came with a salad.
  • Sojiro Nishikado's Dashi Chazuke (西門総二郎のだし茶漬け): Came with extra condiments.
  • Rui Hanazawa's Mizu Jelly (花沢類の水ゼリー): A mint-flavored gelatin dish.

Sendai[]

Sendai-Cafe

Landmark (ランドマーク), a restaurant on the eighth floor of Sendai Mitsukoshi, had a special menu of five types of deserts inspired by Boys Over Flowers.[10] The deserts were 1,650 yen each and customers received a coaster with their order. The menu was available from August 2 to 13, 2023. Customers who had recently opened a MI Card, showed a ticket stub from the exhibit, and presented a receipt of 2,200 yen or more from the exhibit's goods store were eligible to receive a 1,000 yen coupon to the café.[11]

Menu

  • Tsukushi: Usagiya Style Parfait (うさぎ屋風パフェ): Inspired by the parfait Tsukushi and Tsukasa ate at The Rabbit Hutch.
  • Tsukasa: Favorite Color - Strawberry Parfait (いちごパフェ)
  • Rui: Favorite Color - Sachertorte Coffee Jelly Parfait (ザッハトルテコーヒーゼリーパフェ)
  • Sojiro: Favorite Color - Shiratama Cream Anmitsu (白玉クリームあんみつ)
  • Akira: Favorite Color - Mango Frappe (マンゴーフラッペ)

Osaka[]

At Hanshin Umeda Main Store, limited edition menu items were served on every floor. The fourth floor café, FRUiT, served four elderflowers drinks based on the F4. On the fifth floor, Café Morozoff (カフェ モロゾフ) had a soda float based on the image of the F4. Okhotsk Okoppe Milk Stand (オホーツク おこっぺ ミルクスタンド) and Saryo Itoen (茶寮 伊藤園), located in Hanshin Bar Yokocho on the B2 floor, served four milk floats and a parfait based on Sojiro, respectively. Tonbo Agemono Store Kitashinchi Again (蜻蛉揚物店 北新地again) on the ninth floor had a soft serve ice cream based on Tsukushi. Lastly, Sotorasai (老虎菜) served a desert medley based on Tsukushi and the F4.[12] Customers also received a coaster with their purchase.[13]

Menu

  • F4 Elderflower Drinks (F4エルダーフラワードリンク)
    • Tsukasa: Red - Strawberry and Raspberry (道明寺 司「赤」ストロベリーとフランボワース)
    • Rui: Black - Blueberry and Grape (花沢類「黒」ブルーベリーとぶどう)
    • Sojiro: White - White Peach and Apple (西門総二郎「白」白桃とりんご)
    • Akira: Yellow - Mango and Pineapple (美作あきら「黄」マンゴーとパイナップル)
  • Fruit Jelly Soda Float - F4 Image Color (フルーツゼリーソーダフロート ~F4のイメージカラーで~)
  • Milk Float (ミルクフロート): Made with Okoppe organic milk and soft serve ice cream with different colored sauces representing the F4.
  • Sojiro's Ochaya Parfait (西門総二郎のお茶屋パフェ): Comes with a dango.
  • Koisuru Tsukushi Soft Serve Ice Cream (恋するつくしソフトクリーム): Sold in a pink cone with dango and strawberry sauce.
  • Tsukasa's and Rui's Tsukushi Scramble Opera Cake - Sojiro Macaron - Akira Mango Pudding (道明寺司と花沢類のつくし争奪戦オペラ 西門総二郎マカロン 美作あきらマンゴープリン): A desert medley based on Tsukushi and the F4. The yuzu mochi is provided by Yoshinobu Tsuruya, the location of Tsukushi's part-time job in the drama.

Notes[]

  • Hanshin, the location for the Osaka exhibit, held a campaign for fifty of their customers to win tickets to the exhibit. The campaign was open from July 21 to August 6, 2023. Applicants were required to have a "clover score" of 300 to apply.[14]

References[]

See also[]


Promotion and events
Promotion by media

Manga | Meteor Garden (2001-02) | Hana Yori Dango (2005-08) | Boys Over Flowers (2009)
Hana Yori Dango: The Musical (2016) | Boys Over Flowers: The Musical (2017) | Hana Nochi Hare (2018)
Meteor Garden (2018) | Hana Yori Dango (2019) | F4 Thailand (2021-22)

Events

Shogakukan Manga Award | Toei Anime Fair | Meteor Garden F4 Music Party Concert
Meteor Garden and F4 World Exhibit | Hana Yori Dango Final Completion Preview | Hana Yori Dango Final Event
Boys Over Flowers Japan Broadcast Memorial Event | Boys Over Flowers Premium Event
Boys Over Flowers Last Event: Graduation | Boys Over Flowers Alumni Event | My Margaret (Gallery)
Tokyo Game Show | Animate Girls Festival | Hana Yori Dango Café | Salón del Manga de Barcelona
Hana Nochi Hare preview event | Girls' Manga Graffiti | Congratulations on Completion Exhibit
The New Decade Begins | Making of Yoko Kamio's World | First Premiere | Shooting Star Concert (Gallery)
Shooting Star Asia Tour (Gallery | Merchandise) | Hana Yori Dango Exhibition: Jewelry Box (Gallery | Merchandise | Promotion)


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Extras

"End of the Century" | "Story of an Encounter" | "The Bored Prince" | "Night of the Crescent Moon"
"Shall I Talk About Myself? Part 1" | "Part 2" | Special

Books

Hana Yori Dango: Romantic Story | Hana Yori Dango Illustrations | Hana Yori Dango Love Psychology Analyzed
Hana Yori Dango FF | Hana Yori Dango Step Up English Book

Web projects

Cafe de Hanadan | Boys Over Flowers Highlights

Events

Shogakukan Manga Award | My Margaret (Gallery) | Salón del Manga de Barcelona | Girls' Manga Graffiti
Making of Yoko Kamio's World | Hana Yori Dango Exhibition: Jewelry Box (Gallery | Merchandise | Promotion)

Promotion and collaborations

Foxey x Boys Over Flowers Special Collaboration (Gallery)

Related pages

Adaptations | Foreign editions | Furoku | Kanzenban | Popular culture | Shueisha Girls Remix

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