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The following is a list of promotional activities for Hana Yori Dango (Japanese drama). This includes events, interviews, collaborations, etc.

General[]

HYD-website

Hana Yori Dango's web page

A web page for Hana Yori Dango was launched on TBS's website in September 2005. It initially had a motif with the manga characters, which was later changed to feature the actors from the drama. The website was frequently updated with news, behind the scenes photos, and other information on the drama.[1][2] It received approximately 170 million views, which was a record for TBS at the time.[3] A web page for Hana Yori Dango Returns was opened in November 2006.[4] The Returns web page had over one hundred million views by March 2007.[5] For Hana Yori Dango Final, a web page as well as a blog was created in early 2008.[6]

Hana Yori Dango Returns

Hana Yori Dango Final

Events[]

Hana Yori Dango press conference[]

1st-conference-DVD

On October 13, 2005, a press conference for Hana Yori Dango was held at a hotel in Tokyo.[7] It was attended by the series producer Katsuaki Setoguchi,[8] and many of the actors, including Mao Inoue, Jun Matsumoto, Shun Oguri, Shota Matsuda, Tsuyoshi Abe, Megumi Sato, Aki Nishihara, Mayumi Sada, Takako Kato, Susumu Kobayashi, Mako Ishino, and Mariko Kaga.[9] The press conference was included on the Hana Yori Dango box set as a bonus feature.[10]

Returns press conference[]

2nd-conference-DVD

A press conference for Hana Yori Dango Returns was held on December 5, 2006 at a TBS studio. Matsumoto, Matsuda, Abe, and screenwriter Mikio Satake attended the conference from Japan. Inoue and Oguri were filming in New York and attended via a video call. To avoid technical difficulties, there was a rehearsal before the event.[11] It was broadcast live on the TBS program Ping Pong and was also covered by Niji-Ciao!, Evening 5, and Mino Monta's Morning Bang! at later times.[12]

Final Completion Preview[]

Final-promotion5
Main article: Hana Yori Dango Final Completion Preview

On June 23, 2008, Inoue, Matsumoto, Oguri, Matsuda, and Abe attended a screening of Hana Yori Dango Final at the Nippon Budokan.[13] Setoguchi and director Yasuharu Ishii were also in attendance,[14] while David Ito served as a moderator.[15] Six thousand fans were chosen to attend out of two hundred and fifty thousand applicants.[16]

Final premiere[]

On June 28, 2008, Inoue, Matsumoto, Oguri, Matsuda, Abe, and Ishii attended a premiere event for Hana Yori Dango Final at Toho Cinemas Nichigeki in Yurakucho.[17] It was taped and included on the bonus features of the DVD.[18]

Jet campaign[]

Final-cast-promoting

Inoue, Matsumoto, Oguri, Matsuda, and Abe chartered a jet from All Nippon Airways to promote Hana Yori Dango Final across the country.[19] They visited theaters in Sapporo, Nagoya, and Fukuoka on July 12, 2008, and Osaka and Tokyo on July 13.[20] They traveled about 4,560 kilometers over the two days.[21] The campaign was the first of its kind for a Japanese film and was also the largest campaign to be undertaken after the film was already released.[22]

Okinawa event[]

Inoue and Ishii had a stage greeting in Okinawa on July 20, 2008. Aiko, whom performed "KissHug" for Hana Yori Dango Final, was a surprise guest since she was in the area at the time. It was Inoue's and Aiko's first meeting. Five hundred fans attended the event.[23] Matsumoto sent in a message saying "I always listen to 'KissHug' while I'm on the move," which delighted Aiko and the audience.[24]

Hana Yori Dango Final Event[]

Final-event
Main article: Hana Yori Dango Final Event

The final promotional event for Hana Yori Dango Final took place at Yebisu Garden Place on August 21, 2008.[25] The event centered around Inoue and Matsumoto walking down a pink carpet in a mock wedding ceremony.[26] The pair made casts of their handprints which were put on display at Yebisu Garden Cinema from August 23 to September 26.[27] The Venus's Smile tiara was also put on display at the same location.[28]

Final exhibits[]

Costumes were exhibit at Sapporo Stellar Place in Sapporo from June 7 to 27, 2008.[29][30] From June 18 to June 30, an exhibit was held at Isetan Shinjuku.[31] Costumes and photos were on display along with props like the Venus's Smile tiara.[32] Exclusive merchandise was sold at the exhibit, such as a college ring made in collaboration with Inoue.[33] An exhibit was held at Shibuya Loft from June 28 to July 31. Large panels of Tsukushi and the F4 were on display along with the Saturn necklace and Tsukushi's phone. Official goods were also on sale.[34] The exhibit was extended to August 21.[35]

Lecture[]

Producer-director-lecture

On August 27, 2008, producer Katsuaki Setoguchi and director Yasuharu Ishii held a lecture at Digital Hollywood University.[36] It was open to the general public as well as DHU students, but only one hundred slots were available and tickets had to be reserved.[37] Setoguchi and Ishii talked extensively about how the drama came about and its success.[38]

Interviews[]

Print[]

Kinema Junpo published a special issue partly dedicated to Hana Yori Dango Final on June 19, 2008.[39]

Date Publication Interviewees Notes
2005
Non-no Mao Inoue, Jun Matsumoto, Shun Oguri,
Shota Matsuda, Tsuyoshi Abe
[40]
Oct Telepal F Matsumoto
Oct 10 The Television Inoue, Matsumoto
Oct 29 TV Guide
Nov Oricon Style Matsumoto
Nov 12 TV Life Inoue, Matsumoto
Nov 30 The Television Inoue [41]
Dec Ray Matsumoto
Wink Up
2006
Dec 5 Margaret Inoue, Matsumoto [42]
2007
Non-no Inoue, Matsumoto, Oguri, Matsuda, Abe [40]
Jan 4 The Television Inoue, Matsumoto [43]
Jan TV Japan
Jan 20 TV Guide
Feb TV Japan
Weekly Pia
TV Navi Matsumoto, Oguri, Matsuda, Abe
Feb 2 TV Life Inoue, Matsumoto
Feb 14 The Television Inoue, Matsumoto, Oguri, Matsuda, Abe [44]
Mar Oricon Style Arashi
Ray Matsumoto
Mar 10 TV Guide Inoue, Matsumoto, Oguri, Matsuda, Abe
Apr Myojo Matsumoto
2008
May +act Matsumoto [45]
May 22 Weekly Pia Abe [46]
May 27 TV Navi Inoue, Matsumoto, Oguri, Matsuda, Abe
May 29 Weekly Pia Matsuda [46]
Jun Nihon Eiga Navi Inoue, Matsumoto, Oguri, Matsuda, Abe [47]
Cinema Cinema Inoue, Matsumoto, Oguri, Matsuda, Abe [48]
TV Japan Inoue, Matsumoto, Oguri, Abe
Jun 5 Margaret Inoue, Matsumoto
Weekly Pia Oguri [46]
Jun 7 Cinecon Walker Inoue [49]
Marisol Matsumoto, Oguri, Matsuda, Abe
Glamorous
Seda Inoue [50]
Lee [49]
Jun 10 Fineboys Oguri
Jun 11 The Television Inoue, Oguri
Jun 12 Weekly Pia Matsumoto
Jille Matsumoto, Oguri, Matsuda, Abe
Baila Oguri
Jun 13 Bessatsu Margaret
Seventeen Inoue, Matsumoto
Jun 14 PHP Special Inoue
T Inoue, Matsumoto, Oguri, Matsuda, Abe
Jun 15 TV Japan [51]
Jun 18 The Television Matsuda, Abe
TV Life Inoue, Matsumoto
TV Station Inoue, Matsumoto, Oguri, Matsuda, Abe
Weekly Pia
Pict-Up
Jun 19 Weekly Pia Inoue
Kinema Junpo Inoue, Matsumoto, Oguri, Matsuda, Abe [39]
Jun 20 Margaret [51]
Non-no Inoue
Mina Oguri
Buku Abe
Jun 21 Junon Inoue, Matsumoto, Matsuda, Abe
Flix Inoue, Matsumoto, Oguri, Matsuda, Abe
Screen Inoue, Matsumoto
Roadshow Inoue, Matsumoto, Oguri, Matsuda, Abe
Jun 23 Myojo Inoue, Matsumoto [52]
Poporo Matsumoto
Invitation
VoCE Matsumoto, Oguri, Matsuda, Abe
ViVi Oguri
Maquia Matsumoto
Ray Matsumoto, Oguri, Matsuda, Abe
JJ
Jun 24 The Television Inoue, Matsumoto, Oguri, Matsuda, Abe
TV Fan Inoue, Matsumoto
Comic Walker Inoue
Campus Walker
Zipper
Street Jack
Jun 25 The Television Inoue, Matsumoto, Oguri, Matsuda, Abe
Jun 26 Weekly Pia Mikio Satake [53]
Jun 27 City Living Oguri [52]
Oricon Style Inoue, Matsumoto, Oguri, Matsuda, Abe
Jun 28 More Ikemen Dictionary Oguri
Jul 1 Sansan Abe [54]
Pichi Lemon Inoue, Matsumoto
Hana☆Chu Oguri
Jul 2 Cinema Square Inoue, Matsumoto [55]
Jul 5 Non-no Matsumoto [54]
Jul 10 Marion Press Inoue [56]
Jul 18 Oricon Style Aiko [57]

The Television

The Television

TV Guide

TV Life

Ray

TV Japan

Weekly Pia

TV Navi

Myojo

Nihon Eiga Navi

Cinema Cinema

Margaret

Flix

Roadshow

Cinema Square

Covers

Pages

Digital[]

Date Year Publication Interviewees Link
Nov 11 2005 Talent Data Bank Mao Inoue [1]
2008 Cinema Pia Shun Oguri, Shota Matsuda, Tsuyoshi Abe [2]
Jun 30 Cinema Today Inoue [3]
Jul 10 Oguri [4]

Television[]

HYD-cast-Friend-Park

Promo for Friend Park

Mao's-shirt

Mao Inoue's T-shirt

Variety show Friend Park had a Christmas special dedicated to Hana Yori Dango Returns, which aired on Christmas Day in 2006. Adidas specially made T-shirts for the drama's stars to wear during the program. Each T-shirt had the name of the actor's character on the back.[58] Returns collaborated with Groovy After School Max! for two special episodes of the variety show, which aired on February 20 and 27, 2007.[59]

Arashi's variety show Himitsu no Arashi-chan had two special episodes to celebrate the release of Hana Yori Dango Final on June 26 and 29, 2008.[60][52]


Date Show Interviewees Notes
2005
Oct 15 King's Brunch Mao Inoue, Jun Matsumoto [61]
Channel☆Rock! Inoue
Oct 21 Mino Monta's Morning Bang! Inoue, Matsumoto, Shun Oguri,
Shota Matsuda, Tsuyoshi Abe
[62]
Hanamaru Market Inoue
Today's Plus! Inoue, Matsumoto, Oguri, Matsuda, Abe
Evening 5 Inoue
Oct 22 Channel☆Rock! Susumu Kobayashi
Oct 28 Nakai Masahiro no Kinyobi
no Suma Tachi e
Mariko Kaga [63]
Oct 29 Channel☆Rock! Matsumoto
Nov 4 Hanamaru Market Mako Ishino [64]
Nov 12 Shimada Kentei Super Kaga, Takako Kato
Nov 26 King's Brunch Inoue, Matsumoto, Matsuda [65]
Channel☆Rock! Aki Nishihara [66]
Dec 2 Mino Monta's Morning Bang! Matsumoto [67]
Hanamaru Market Abe
Dec 3 Channel☆Rock! Inoue, Matsumoto, Abe
Matsumoto, Oguri, Matsuda, Abe, Saki,
Aki Fukada, Emiko Matsuoka
Dec 9 Mino Monta's Morning Bang! Inoue [68]
Hanamaru Market Matsumoto
Dec 10 King's Brunch Inoue, Matsumoto, Oguri [69]
Channel☆Rock! Inoue, Matsumoto, Oguri, Matsuda, Abe
Bakusho Mondai no Bakuten Matsumoto, Oguri, Matsuda, Abe
Broad Caster
Dec 16 Mino Monta's Morning Bang! Inoue, Matsumoto, Oguri, Matsuda, Abe [70]
Hanamaru Market
Today's Plus!
Evening Five
2006
Dec 25 Friend Park Inoue, Matsumoto, Oguri, Matsuda, Abe [71]
2007
Jan 2 Hanamaru Market Abe [72]
Jan 5 Mino Monta's Morning Bang! Inoue, Matsumoto, Oguri, Matsuda, Abe [73]
Ping Pong! Inoue, Oguri, Matsuda, Abe
Niji-Ciao! Inoue
Evening Five
Jan 6 King's Brunch Inoue, Matsumoto, Oguri, Matsuda, Abe
Jan 18 Obiraji R Saki [74]
Jan 19 Hanamaru Market Natsuki Kato
Jan 20 King's Brunch Inoue, Matsumoto, Natsuki Kato
Channel☆Rock! Inoue
Jan 26 Mino Monta's Morning Bang! Inoue
Feb 5 SMAP×SMAP [75]
Feb 9 Mino Monta's Morning Bang! Inoue, Matsumoto [59]
Hanamaru Market Takako Kato
Ping Pong! Inoue, Matsumoto
Niji-Ciao!
Feb 10 King's Brunch Shihori Kanjiya
Feb 20 Groovy After School Max! Inoue, Matsumoto, Oguri, Matsuda, Abe
Feb 22 Utaban Arashi [76]
Feb 23 Hanamaru Market David Ito [77]
Feb 24 King's Brunch Kaga
Count Down TV Hikaru Utada
Feb 27 Groovy After School Max! Inoue, Matsumoto, Oguri, Matsuda, Abe
Mar 3 King's Brunch
Mar 6 Sweet Den of Premiere Inoue [75]
Mar 10 Channel☆Rock! Inoue, Matsumoto, Oguri, Matsuda, Abe
Mar 15 Obiraji R Inoue [75]
Mar 16 Evening Five Inoue, Matsumoto, Matsuda
Niji-Ciao! Inoue, Matsumoto, Oguri, Abe
Ping Pong!
Hanamaru Market Inoue [75]
2008
Jun 13 Untouchable no Maki Maki de
Yatte Miyou!
Oguri, Natsuki Kato [49]
Jun 14 Channel☆Rock! Akira
Jun 16 Gekko Ongakudan Inoue [51]
Jun 21 Saturday Night Chubaw!
Channel☆Rock! Inoue, Matsumoto
Enpura
Jun 23 Gekko Ongakudan Inoue [52]
Tokyo Friend Park Inoue, Matsumoto, Oguri, Abe
Jun 24 Pittanko Kan Kan Inoue, Kaga, Ishino, Kobayashi,
Satoshi Tomiura
Jun 25 Akashiya-san Channel Oguri
Cream Nantoka Abe
Jun 26 Himitsu no Arashi-chan Matsumoto
Utaban Arashi
Hanamaru Market Abe
Jun 27 Inoue
MTV Screen
Jun 28 Koisuru Hanikami Inoue, Kaga
King's Brunch Inoue, Matsumoto, Oguri, Matsuda, Abe [54]
Iromonea Inoue, Ishino, Kobayashi, Tomiura
Shittoko Inoue, Matsumoto, Oguri, Matsuda, Abe
MTV Screen Inoue
Jun 29 Himitsu no Arashi-chan Matsumoto
Sanma no Super Karakuri TV Inoue, Abe
Amazing Animals! Abe
Cinemaholic Inoue
Jul 5 Iromonea Inoue, Ishino, Kobayashi, Tomiura
Jul 7 HEY!HEY!HEY! Arashi [56]
Jul 31 Utaban Aiko [78]
Aug 1 Ongaku Senshi Music Fighter
Aug 2 Japan Countdown

Radio[]

Date Year Show Interviewees Notes
Jan 3 2007 Shun Oguri's All Night Nippon Mao Inoue [79]
Feb 21 Jun Matsumoto [80]
Jun 18 2008 Inoue [51]
Jun 24 Terry and Taihei's Notteke Radio Mariko Kaga [52]
Jun 25 Shun Oguri's All Night Nippon Inoue, Matsumoto, Shota Matsuda,
Tsuyoshi Abe
[81]

Television specials[]

Returns special[]

Returns-special-title-card

Title card

A special titled "Hana Yori Dango Returns Special Edition: Makinos' First Family Trip! Adventure in NY" (花より男子2 番外編 牧野家はじめての家族旅行!珍道中 in NY), aired on January 3, 2007.[12] It is a travel program featuring the Makino family's experiences in New York City.[82] The special was edited and released on DVD in June 2007 by TC Entertainment.[83]

Final special[]

"Hana Yori Dango Final Special: Makinos Go on a Luxurious Vacation to Hong Kong and Macao" (花より男子F 化記念 ビンボー牧野家が行く 香港マカオ豪華旅行!!) originally aired on June 22, 2008.[84] The special follows the Makino's family trip to Hong Kong and Macau, visiting places such as Hong Kong Disneyland. It was released on DVD by TC Entertainment.[85] The DVD sold 6,466 copies during the first week of its release.[86]

Prequel episode[]

Final-Special
Main article: Hana Yori Dango Special

A second special for Hana Yori Dango Final aired on June 27, 2008. It depicts a story from just before the film is set, while also summarizing the first two series. The special wrapped up with a performance by Arashi. Fans were able to apply to be in the audience.[87]

Other[]

A digest episode, titled "Hana Yori Dango Super Digest" (花より男子スーパーダイジェスト) aired on January 20, 2007. It was made to appeal to fans and to help new viewers jump into the series.[74] Another digest episode, "Hana Yori Dango 2 Navi" (花より男子2ナビ), aired on February 17. It summarized the first seven episode of Hana Yori Dango Returns.[59] A special, titled "Hana Yori Dango Final Navi" (花より男子Fナビ), aired on June 19, 2008.[51] It served as an introduction to the film and re-aired several times up until the film's release date.[52]

Collaborations[]

Meiji[]

Mao-fruit-gummies

In early June 2008, Mao Inoue appeared in a commercial for Meiji Holdings promoting their product, fruit juice gummies (果汁グミ). Inoue was playing her character Tsukushi Makino. Her catchphrase, "Unbelievable!" (ありえないっつーの! () Arienaittsuno!), was used by the other actor in the commercial.[88]

ANA[]

Hanadan-x-ANA

Hana Yori Dango Final collaborated with All Nippon Airways (ANA) for four commercials in June 2008. The commercials were titled "Go! Hong Kong" (GO!香港篇), "Go! America" (GO!アメリカ篇), "Sudden Journey: Hong Kong" (急な旅・香港篇), and "Sudden Journey: America" (急な旅・アメリカ篇), which were also available to watch on ANA's website.[89] Footage from the film was featured in each commercial.[90] ANA sold a travel package to Hong Kong with an option to add a guided tour to see the locations from the film. Customers who submitted their thoughts on the tour and the film on ANA's website were entered to win a replica flower bouquet seen on the Final poster. Depending on add-ons, the price for the package was between 54,800 yen to 93,800 yen.[91]

FamilyMart[]

FamilyMart-food

Food

FamilyMart-prizes

Prizes

To celebrate the release of Hana Yori Dango Final, a collaboration with FamilyMart was held from June 24 to July 21, 2008. They released a number of themed food items. Additionally, a campaign to win one of two prizes was held at the same time. Customers who spent over 500 yen on certain products were able to enter. The prizes were a replica of the Saturn necklace, the same one sold by TBS, or an exclusive set of glass cups.[92][93]

Menu
  • Dango Naporitan (だんごナポリタン): ¥340
  • Dango Roll (だんごロール): ¥240
  • Bitter Chocolate (花よりビターチョコレート): ¥180
  • Flower Chocolate Bread (花のチョコパン): ¥130
  • Mitarashi Dango Bread (みたらしだんご風蒸しパン): ¥120
  • F4 Jelly (F4ジュレ): ¥250
  • Dango Parfait (だんごパフェ): ¥270
  • Yomogi Dango (よもぎだんご): ¥135

Sacas Open Café[]

Sacas Open Cafe at Akasaka Sacas had a temporary Hana Yori Dango Final theme to celebrate the film's release. The collaboration ended on June 29, 2008.[94] Posters and a cardboard cutout of Tsukushi and the F4 were on display along with pictures from the film. There was a statue of TBS's mascot BooBo wearing a Final T-shirt. A limited edition plushie of Boobo was also on sale.[95]

Campaigns[]

Poster rally[]

On December 16, 2006, a total of eighty posters advertising Hana Yori Dango Returns were displayed around Ura-Harajuku. Posters were set up in a total of eleven areas. Called a "poster rally," fans were tasked with finding the nine posters with secret marks. They were entered into a lottery for Hana Yori Dango goods if they took photos of the nine posters and sent them in. The event ended on January 5 when the program started.[96][97] The posters were later reprinted into a booklet and included with the series DVD box set.[98]

Drawing contests[]

Final-contest-9

Katsuaki Setoguchi judging the drawings for the Final contest

The children's website, BooBo Kids, hosted a Hana Yori Dango drawing contest for children. Participants were required to draw an illustration on a postcard and send it in time for March 21, 2007.[99][100] There were 2,080 illustrations sent in. Twelve children were selected as winners and prizes were sent to them.[101] The Grand Prix winner was given a replica of the Saturn necklace.[102] A second contest was held the following year to commemorate the release of Hana Yori Dango Final. The prize of the Grand Prix winner was a Saturn necklace again.[103][104]

Hana Yori Dango Final contest

International[]

South Korea[]

Interviews[]

Date Year Publication Interviewees Link
Sept 11 2008 Max Movie Jun Matsumoto [5]

Taiwan[]

To promote Hana Yori Dango Final, the website veryWed held two campaigns in the month before the film's premiere on August 29, 2008. Users were able to win exclusive prizes.[105] The Taiwanese distributor Sansui hosted a special screening on August 26. They invited the Taiwanese actors Joe Chen, Sam Wang, Ehlo Huang, and Jason Hsu to attend as the characters.[106][107] Fans were able to enter a lottery to attend the event.[108]

Thailand[]

In Bangkok, posters and banners of Hana Yori Dango Final was posted in various locations to promote the premiere on August 28, 2008.[109]

Misc.[]

Drama-wallpaper

Hana Yori Dango wallpaper

  • Two computer wallpapers were available to download for a limited time on the Hana Yori Dango website until October 28, 2005.[110]
  • From October 28 to November 28, billboards advertising "Wish" and Hana Yori Dango were posted on the routes of one hundred schools across Japan.[111]
  • To commemorate the ending of Hana Yori Dango, two DVD box sets were given to two fans who applied on the website.[112]
  • From December 19 to 25, 2006, advertisements of Hana Yori Dango Returns were on flags, signs, posters, and monitors around Omotesando Hills.[113]
  • Returns was advertised on three large screens, including the Harajuku Astrovision from December 5 to 25, Shibuya 109-2 Forum Vision from December 23 to January 5, and Meiji Jingu Movable Vision from December 31 to January 5.[114]
  • Users who gave the right answers to a quiz on the Hana Yori Dango Returns website were entered a lottery to win a poster or other goods.[115]
  • People were able to apply online to win a press sheet signed by director Yasuharu Ishii. There were two winners total and the deadline was July 9, 2008.[116]

References[]

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  58. http://www.tbs.co.jp/hanadan2/report/repob01_adidas.html (Japanese)
  59. 59.0 59.1 59.2 http://www.tbs.co.jp:80/hanadan2/info/index-j.html (Japanese)
  60. http://blog.livedoor.jp/hii1221/archives/50685387.html (Japanese)
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  62. http://www.tbs.co.jp/hanayoridango/news.html (Japanese)
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See also[]



Promotion and events
Promotion by media

Manga | Meteor Garden (2001-02) | Hana Yori Dango (2005-08) | Boys Over Flowers (2009)
Hana Yori Dango: The Musical (2016) | Boys Over Flowers: The Musical (2017) | Hana Nochi Hare (2018)
Meteor Garden (2018) | Hana Yori Dango (2019) | F4 Thailand (2021-22)

Events

Shogakukan Manga Award | Toei Anime Fair | Meteor Garden F4 Music Party Concert
Meteor Garden and F4 World Exhibit | Hana Yori Dango Final Completion Preview | Hana Yori Dango Final Event
Boys Over Flowers Japan Broadcast Memorial Event | Boys Over Flowers Premium Event
Boys Over Flowers Last Event: Graduation | Boys Over Flowers Alumni Event | My Margaret (Gallery)
Tokyo Game Show | Animate Girls Festival | Hana Yori Dango Café | Salón del Manga de Barcelona
Hana Nochi Hare preview event | Girls' Manga Graffiti | Congratulations on Completion Exhibit
The New Decade Begins | Making of Yoko Kamio's World | First Premiere | Shooting Star Concert (Gallery)
Shooting Star Asia Tour (Gallery | Merchandise) | Hana Yori Dango Exhibition: Jewelry Box (Gallery | Merchandise | Promotion)

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