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The following is a list of promotional activities for Boys Over Flowers (Korean drama). This includes events, interviews, collaborations, etc.

General[]

Korean-website

A web page for Boys Over Flowers was launched on KBS's website in December 2008.[1] After the first episode aired, more than 4,000 messages were posted on the web page's bullentin.[2] Over 30,000 messages had been posted after the airing of the fourth episode.[3]

Events[]

Press conference[]

BoysOverFlowers-conference

On December 22, 2008, a press conference for Boys Over Flowers was held at the Lotte Hotel in Seoul.[4] The Korean and Japanese press gathered at the venue.[5] It was attended by Ku Hye-sun, Lee Min-ho, Kim Hyun-joong, Kim Joon, Kim Bum, and director Jeon Ki-sang.[6] Over one hundred reporters were present for the conference.[7] Author Yoko Kamio also attended unannounced. She drew an illustration to mark the occasion.[8]

Interviews[]

Print[]

Date Year Publication Interviewees Notes
Dec 2008 Movieweek Ku Hye-sun, Lee Min-ho, Kim Hyun-joong, Kim Bum, Kim Joon

Movieweek

Digital[]

Date Publication Interviewees Link
2008
Dec 29 Edaily Lee Min-ho [1][2][3]
2009
Jan 4 JoongAng Ilbo Kim Hyun-joong [4]
Jan 6 Newsen Lee Min-ho [5]
Jan 20 Star News Gook Ji-yeon [6]
Jan 22 Song Byung-joon [7]
Jan 23 Kim Bum [8]
Jan 24 Min Young-won [9]
Jan 26 Edaily Kim Bum [10][11]
Jan 29 No Cut News Kim Joon [12]
Star News Lee Si-young [13][14]
Newsen Kim Hyun-joong [15][16]
Jan 30 No Cut News Lee Si-young [17][18]
Feb 3 Star News Lee Min-jung [19]
Feb 7 Now News Lee Jung-joon [20][21]
Feb 8 JoongAng Ilbo Lee Min-ho [22]
Feb 9 Chosun Kim So-eun [23]
Feb 10 No Cut News Jung Eui-chul [24]
Feb 12 Asia Economy Daily Song Byung-joon [25]
Feb 17 Joy News 24 Ku Hye-sun [26]
Feb 23 No Cut News Min Young-won [27]
Gook Ji-yeon [28]
Media Jeju Kim So-eun [29]
Mar 6 Break News Kim So-eun [30]
Mar 11 JoongAng Ilbo Lee Min-ho [31]
Mar 17 Joy News 24 Lee Min-jung [32]
Mar 20 No Cut News Lee Min-jung [33][34]
Mar 23 Women Donga Lee Min-ho, Kim Hyun-joong, Kim Bum, Kim Joon [35]
Mar 30 JoongAng Ilbo Yoon Ji-ryun [36]
Newsen Lee Min-ho [37]
Star News Kim Joon [38]
Mar 31 No Cut News Lee Min-ho [39][40]
Apr 22 Edaily Ku Hye-sun [41][42]
May 17 JoongAng Ilbo Yoko Kamio [43][44]
May 24 Jaekyung Ilbo Min Young-won [45][46]
[47][48]
Jun 9 No Cut News Kim Joon [49][50]

Television[]

Date Show Interviewees Notes
2009
Jan 13 Sang Sang Plus Season 2 Ku Hye-sun, Kim Hyun-joong, Kim Bum, Ahn Suk-hwan [9][10]
Jan 24 Entertainment Weekly Lee Min-ho [11]
Jan 26 Ya Shim Man Man Season 2 Kim Hyun-joong [12]
Feb 7 Entertainment Weekly Lee Min-ho, Ku Hye-sun, Kim Bum [13]
Feb 26 Happy Together 3 Ku Hye-sun, Kim Hyun-joong, Kim Joon [14]
Mar 5 Ku Hye-sun, Kim Hyun-joong, Kim Joon [15]
Apr 12 Gag Concert Kim Joon [16]

Television special[]

F4-Talkshow

"F4 Talk Show" title card

Main article: F4 Talk Show Special

On February 27, 2009, Ku Hye-sun was involved in a car accident and hospitalized. To allow her more time to recover, producers decided to air just one episode the following week. A special aired on March 2 instead. It features Lee Min-ho, Kim Hyun-joong, Kim Bum, and Kim Joon being interviewed by Han Suk-joon and Hyun Young.[17]

Collaborations[]

Anycall[]

Kim-Hyun-joong-Haptic-Pop3

Samsung Anycall partnered with Boys Over Flowers to feature their phone, Haptic Pop (햅틱POP), on the show.[18] A special Boys Over Flowers edition of the phone designs were released in limited quantities.[19][20] Kim Hyun-joong, Kim Bum, and Kim Joon also appeared in a commercial for the brand in March 2009.[18] Additionally, Anycall collaborated with another Boys Over Flowers partner Bean Pole for a "design crossover." The most popular Haptic Pop patterns were chosen for Bean Pole to create shirts and accessories with.[21] Kim Hyun-joong, Kim Joon, and Kim Bum participated in the web series, Anycall Haptic Mission (애니콜 햅틱미션), with Son Dam-bi. It was released online from April 28[22] to May 8.[23] A second season was produced and Kim Bum was replaced by Lee Min-ho.[24][25]

In April, Kim Bum and Kim So-eun reprised their Boys Over Flowers characters for an Anycall music video.[26] It was set to the song "Bodyguard" by Shinee.[27]

Anycall Haptic Pop

Event

Haptic Mission

Anycall Bodyguard

LG[]

Teen-Ring-promo
Ku Hye-sun, Lee Min-ho, and Kim Bum were featured in a series of commercials for LG Telecom called "Teen Ring Over Flowers" (꽃보다 틴링). The advertisements were for three phone plans aimed at teenagers.[28] The first teaser came out on February 9, 2009 after episode eleven.[29] It was well received by its target audience, resulting in an influx of visits to the official website for the campaign.[30] A full length commercial aired on February 16.[31] Customers who signed up for the service were eligible to receive an exclusive T-shirt. It was designed by Ko Tae-yong, whom was the costume designer for Boys Over Flowers.[32][28]

Promotional

Website

Other

Dunkin Donuts[]

Dunkin-Donuts-ads

Lee Min-ho became a spokesmodel for Dunkin' Donuts in February 2009.[33] His first photo shoot for the company took place on the 24th of that month. Dunkin Donuts named one of their donuts, "Flower Boy Tart," which came in strawberry and blueberry flavors.[34] A White Day promotion was held from March 9 to 15.[35] Three types of chocolate were introduced for the event. Customers who purchased the chocolate were able to enter a prize lottery, which included the "Kissing Star" necklace from Boys Over Flowers. From March 9 to 31, customers who spent more than 7,000 won were given one of five available bromides of Lee Min-ho.[36]

On April 14, Lee made an appearance at Dunkin Donuts' "Coffee Free Day" event in Gangnam.[37] Lee shot a commercial in Thailand for the brand in May.[38] Another lottery event was held from May 20 to June.[39] On August 18, Lee acted as a barista for a day at Dunkin Donuts' Myeong-dong store.[40]

Promotional

Store

International[]

China[]

Lee-Min-ho-Kim-Joon-China

In the lead-up to Boys Over Flowers airing, the channel Xing Kong broadcast Meteor Garden and Hana Yori Dango.[41] To further promote it, an event was held at the Guangzhou Holiday Inn Hotel in Guangzhou on July 4, 2009. It was attended by Lee Min-ho and Kim Joon. Two hundred fans were selected to attend via an online drawing.[42][43]

Japan[]

Japanese-poster

Japanese poster

An official Japanese website for Boys Over Flowers was opened in December 2008.[44] The website included a "Fan Club" service, which allowed paying users to access exclusive content.[45] To commemorate the website's opening, a tour package was announced on December 26. Customers were able to tour the original shooting sites in Seoul from March 7 to 9. The cost was between 110,000 yen to 130,000 yen. Fan club members were able to get 3,000 yen cash back.[46][47] A Japanese website for Lee Min-ho launched in December 2008.[48]

A special poster was released for Japan. The photo was taken when the cast visited the country for the first fan meeting in April 2009.[49]

Events[]

Fan meetings[]
Korean-cast-Japanese-conference

The first fan meeting, Boys Over Flowers Japan Broadcast Memorial Event, took place on April 16, 2009 at the JCB Hall.[50] It celebrated the start of Boys Over Flowers airing in Japan.[51] The second meeting, Premium Event, was held at Pacifico Yokohama for two days on September 5 and 6 of the same year.[52] Kim So-eun and Lim Ju-hwan attended as special guests.[53] A third event, titled Last Event: Graduation, took place on April 25, 2010, returning to the Pacifico Yokohama. Kim Hyun-joong was unable to appear.[54] The final event, Alumni Event, was held for two days on August 18 and 21 in Osaka and Tokyo. Lee Min-ho was unable to appear due to scheduling conflicts.[55]

Photo exhibits[]

Photo-Exhibit-promo

An exhibit, Boys Over Flowers Official Photo Book Exhibition (韓国版 花より男子 公式フォトブック写真展), was held at the Asia-Pacific Trade Center in Osaka from November 20 to 23, 2009. It primarily showcased the Boys Over Flowers photo book, while there were also displays for SOFF and Lee Min-ho's Travel. On exhibit were one hundred and twenty photo panels, costumes from Boys Over Flowers, and life-sized panels for patrons to take photos with.[56] Another exhibit was held at the TBS Store located in Akasaka Biz Tower in Akasaka, Tokyo from November 26 to 30. Thirty panels from the Osaka exhibit were on display.[57] Due to the popularity, sales of TBS Store's exclusive Boys Over Flowers goods was extended.[58]

In July 2010, an exhibit dedicated to SOFF was announced. It was held from August 25 to 31 at the Westin Nagoya Castle Hotel in Nagoya. Unlike the previous exhibits, admission was charged and less emphasis was put on Boys Over Flowers. The exhibit featured panel photos from SOFF and a video screening.[59][60]

Osaka exhibit

TBS Store

Interviews[]

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Print[]

Date Year Publication Interviewees Notes
May 24 2009 Monthly SKY PerfecTV! Ku Hye-sun, Lee Min-ho, Kim Hyun-joong, Kim Bum, Kim Joon [61]
May 26 Hanryu Pia [62]
Jun Hanako Ku Hye-sun, Lee Min-ho, Kim Hyun-joong, Kim Bum, Kim Joon [61]

Hanako

Television[]

The appearance of Lee Min-ho, Kim Hyun-joong, Kim Bum, Kim Joon on SMAP×SMAP was initially set to air in April 2009, but was postponed due to the host Tsuyoshi Kusanagi being arrested for public indecency.[63][64]

Date Year Show Interviewees Notes
Apr 15 2009 Sacas-san Ku Hye-sun, Lee Min-ho, Kim Hyun-joong, Kim Bum, Kim Joon [65]
Apr 20 Chichin Puipui T-max [66]
Jul 13 SMAP×SMAP Lee Min-ho, Kim Hyun-joong, Kim Bum, Kim Joon [67]

Sacas-san

Taiwan[]

Lee-Min-ho-Ku-hye-sun-in-Taiwan
On June 1, 2009, Ku Hye-sun and Lee Min-ho visited Taiwan to promote Boys Over Flowers.[68] A press conference was held that day at the Regent Hotel Taipei. The event organizers, CTV and GTV, gifted Ku and Lee traditional Chinese clothing to commemorate their first visit to Taiwan. Ku and Lee attended a fan meeting at the Core Pacific City on June 2.[69] On their third day, Ku and Lee attended a charity breakfast event. Ten fans paid to have breakfast with them at the Regent Hotel. The money was donated to a local children's hospital.[70] Before leaving Taiwan, Ku and Lee made an appearance on the variety series 100% Entertainment.[71]

References[]

  1. http://www.kbs.co.kr/drama/f4/index.html (Korean)
  2. http://hanadan-k.com/news/news090106_02.php (Japanese)
  3. http://www.kbs.co.kr:80/tt/news/view.html?mseq=16&pcg=2&no=9372 (Korean)
  4. http://osen.mt.co.kr/article/G0812220055 (Korean)
  5. http://hanadan-k.com/news/news005.php (Japanese)
  6. https://m.dailian.co.kr/news/view/139132 (Korean)
  7. https://www.pdjournal.com/news/articleView.html?idxno=19447 (Korean)
  8. https://entertain.naver.com/read?oid=001&aid=0002433891 (Korean)
  9. http://www.kbs.co.kr:80/tt/news/view.html?mseq=16&pcg=1&no=9348 (Korean)
  10. https://www.pdjournal.com/news/articleView.html?idxno=19853 (Korean)
  11. https://m.blog.naver.com/gemini761/90041917433 (Korean)
  12. https://www.pdjournal.com/news/articleView.html?idxno=20085 (Korean)
  13. https://www.joongang.co.kr/article/3485123 (Korean)
  14. https://www.joongang.co.kr/article/3509605 (Korean)
  15. https://www.youtube.com/watch?v=Thd_CjQ-5qg (Korean)
  16. https://www.youtube.com/watch?v=W2ObBxPHij4 (Korean)
  17. https://www.starnewskorea.com/stview.php?no=2009030118241487874& (Korean)
  18. 18.0 18.1 https://news.mt.co.kr/mtview.php?no=2009031504243351770 (Korean)
  19. https://www.edaily.co.kr/news/read?newsId=01151286589619056&mediaCodeNo=257 (Korean)
  20. https://www.jungle.co.kr/magazine/14701 (Korean)
  21. https://zdnet.co.kr/view/?no=20090405134504 (Korean)
  22. https://zdnet.co.kr/view/?no=20090426134334 (Korean)
  23. https://www.m-i.kr/news/articleView.html?idxno=6792 (Korean)
  24. https://omonatheydidnt.livejournal.com/498161.html
  25. https://zdnet.co.kr/view/?no=20090520110438 (Korean)
  26. https://news.sbs.co.kr/news/endPage.do?news_id=N1000573015 (Korean)
  27. https://www.yna.co.kr/view/AKR20090401068700005 (Korean)
  28. 28.0 28.1 https://media.hangulo.net/764 (Korean)
  29. https://sookyeong.wordpress.com/2009/02/10/teenring-over-flowers-bof-first-cf/
  30. https://www.hkn24.com/news/articleView.html?idxno=22518 (Korean)
  31. https://www.inews24.com/view/393261 (Korean)
  32. https://www.edaily.co.kr/news/read?newsId=01548166589623976&mediaCodeNo=257 (Korean)
  33. https://www.newsin.co.kr/news/articleView.html?idxno=6188 (Korean)
  34. https://www.donga.com/news/Culture/article/all/20090226/8701276/1 (Korean)
  35. https://breaknews.com/98206 (Korean)
  36. https://cm.asiae.co.kr/article/2009030514352670153 (Korean)
  37. https://www.consumernews.co.kr/news/articleView.html?idxno=144685 (Korean)
  38. https://www.starnewskorea.com/stview.php?no=2009052717104670830 (Korean)
  39. https://www.seoulfn.com/news/articleView.html?idxno=63478 (Korean)
  40. https://v.daum.net/v/20090818151210113 (Korean)
  41. https://www.bilibili.com/s/video/BV19v411x7Yd (Chinese)
  42. https://kimchisoju.wordpress.com/2009/07/09/boys-over-flowers-dbsk-a-hit-overseas/
  43. https://www.joongang.co.kr/article/3675335 (Korean)
  44. https://www.yna.co.kr/view/AKR20081227010600005 (Korean)
  45. http://hanadan-k.com/news/news081226.php (Japanese)
  46. http://hanadan-k.com/news/news081226_02.php (Japanese)
  47. http://www.k-trip.com/hanadan-tour.html (Japanese)
  48. http://news.brokore.com/content_UTF/Read.jsp?num=7502 (Japanese)
  49. https://s.japanese.joins.com/JArticle/115274?sectcode=710&servcode=700 (Japanese)
  50. https://mn.kbs.co.kr/news/pc/view/view.do?ncd=1760143 (Korean)
  51. https://www.rbbtoday.com/article/2009/01/28/57368.html (Japanese)
  52. https://www.wowkorea.jp/news/read/060295.html (Japanese)
  53. http://www.hanadan-k.com/news/news090905.php (Japanese)
  54. http://hanadan-k.com/news/news091224.php (Japanese)
  55. http://hanadan-k.com/event20100705.php (Japanese)
  56. http://www.k-image.net/hanadansp/ (Japanese)
  57. http://www.hanadan-k.com/news/news091120.php (Japanese)
  58. http://hanadan-k.com/news/news091204.php (Japanese)
  59. http://www.castle.co.jp/wnc/event/f4/index.html (Japanese)
  60. http://hanadan-k.com/news/news100730_2.php (Japanese)
  61. 61.0 61.1 http://www.hanadan-k.com:80/media.php (Japanese)
  62. http://www.hanadan-k.com:80/media.php (Japanese)
  63. https://www.dailian.co.kr/news/view/153649 (Korean)
  64. https://k-popped.com/2009/04/boys-before-flowers-on-smapxsmap-may/
  65. https://ameblo.jp/tsutaya-room-n/entry-10243241291.html (Japanese)
  66. http://www.hanadan-k.com/media.php (Japanese)
  67. https://sweetestkimuchi.blog.ss-blog.jp/2009-07-09 (Japanese)
  68. https://www.epochtimes.com/b5/9/6/1/n2544527.htm (Chinese)
  69. https://gongjunim.wordpress.com/2009/06/01/korean-drama-lee-min-ho-and-goo-hye-sun-high-popularity-shown-on-their-first-taiwan-visit/
  70. https://www.gtv.com.tw/Program/P2009051601/activity001.htm (Chinese)
  71. https://maimaijoanna.pixnet.net/blog/post/28065750 (Chinese)

See also[]



Promotion and events
Promotion by media

Manga | Meteor Garden (2001-02) | Hana Yori Dango (2005-08) | Boys Over Flowers (2009)
Hana Yori Dango: The Musical (2016) | Boys Over Flowers: The Musical (2017) | Hana Nochi Hare (2018)
Meteor Garden (2018) | Hana Yori Dango (2019) | F4 Thailand (2021-22)

Events

Shogakukan Manga Award | Toei Anime Fair | Meteor Garden F4 Music Party Concert
Meteor Garden and F4 World Exhibit | Hana Yori Dango Final Completion Preview | Hana Yori Dango Final Event
Boys Over Flowers Japan Broadcast Memorial Event | Boys Over Flowers Premium Event
Boys Over Flowers Last Event: Graduation | Boys Over Flowers Alumni Event | My Margaret (Gallery)
Tokyo Game Show | Animate Girls Festival | Hana Yori Dango Café | Salón del Manga de Barcelona
Hana Nochi Hare preview event | Girls' Manga Graffiti | Congratulations on Completion Exhibit
The New Decade Begins | Making of Yoko Kamio's World | First Premiere | Shooting Star Concert (Gallery)
Shooting Star Asia Tour (Gallery | Merchandise) | Hana Yori Dango Exhibition: Jewelry Box (Gallery | Merchandise | Promotion)

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