| The following is a list of promotional activities for Boys Over Flowers: The Musical. This includes events, interviews, collaborations, etc. |
General[]
"F4 Week" promotion
Boys Over Flowers: The Musical was primarily promoted through the organizer's, King & I Company, social media accounts.[1] The blog and Twitter account for the original Japanese musical also promoted the Korean musical.[2][3] The poster was unveiled on February 1, 2017 along with a teaser video.[4] Customers who pre-ordered tickets between February 3 and 12 received a photo card, including then unreleased ones.[5] For Valentine's Day, King & I Company held a giveaway for customers who purchased two tickets. The first fifteen couples who entered won a free meal voucher. The winners were announced on February 23, 2017.[6] A similar giveaway was held for White Day on March 14 and 15. Playgoers were chosen via a lottery to be given a gift from the F4 actors after the curtain call.[7]
To thank their customers, King & I Company hosted another campaign, called "F4 Week," which was held from March 13 to April 9. Each week alternated between the F4 members, first Rui, then Sojiro, Tsukasa, and Akira. A lottery was held by drawing a "red card." The winner was awarded a signed program and commemorative photos of the week's character. Additionally, new photos and a video of each member were posted on social media.[8] A "Lucky Day" event, in which prizes were given out, was held once a week for four weeks from March 21 to April 17.[9] Finally, a competition was held to find the customer whom had watched the musical the most times. The first prize was a prop and a signed program. The deadline to enter was May 14.[10]
Events[]
Press calls[]
On February 8, 2017, the press was invited to view a special rehearsal of Boys Over Flowers: The Musical. The majority of the cast was present for the session.[11] Afterwards, the cast members answered questions from the press.[12] On March 6, 2017, the press was invited to a full presentation of the musical.[13] The cast posed for various photos individually and in groups.[14][15]
Autograph sessions[]
Customers who purchased tickets for the March 28, 29, and April 1 performances were eligible to enter a raffle to attend an autograph session. Thirty participants won per session. Each autograph session took place in front of the photo zone in the musical's lobby.[16][17]
Interviews[]
Print[]
| Date | Magazine | Interviewees | Notes |
|---|---|---|---|
| 2017 | |||
| Mar | Singles | Lee Chang-sub, Ken | [18] |
| Mar 16 | The Musical | Yumi Suzuki | [19] |
| Apr 5 | The Musical | Chang-sub, Ken | [20] |
| May 30 | The Musical | Jeong Hui | [21] |
The Musical
Singles
Radio[]
| Date | Station | Interviewees | Notes |
|---|---|---|---|
| 2017 | |||
| Jan 23 | Kim Shin-young's Noon Song of Hope | Lee Sung-min, Lee Chang-sub, Ken | [22] |
| Mar 8 | Park Sun-yeong's Cinetown | Sung-min, Jeong Hui | [23] |
References[]
- ↑ https://www.instagram.com/p/BPMSozJg1ft/ (Korean)
- ↑ https://ameblo.jp/hanadan-musical/entry-12219814286.html (Japanese)
- ↑ https://x.com/hanadan_m/status/819848492826755073 (Japanese)
- ↑ https://www.soompi.com/article/944667wpp/watch-boys-over-flowers-the-musical-poster-teaser-video-raise-anticipation-for-its-opening
- ↑ https://www.instagram.com/p/BRcHGfBFfer/ (Korean)
- ↑ https://www.instagram.com/p/BQeevy2AaXZ/ (Korean)
- ↑ https://www.instagram.com/p/BRFLdfklfjf/ (Korean)
- ↑ http://tenasia.hankyung.com/archives/1160041 (Korean)
- ↑ https://www.instagram.com/p/BRvRzrzlnCC/ (Korean)
- ↑ https://www.instagram.com/p/BRcHGfBFfer/ (Korean)
- ↑ https://www.joynews24.com/view/1005550 (Korean)
- ↑ https://www.sedaily.com/NewsView/1OC0JKIDDM (Korean)
- ↑ https://www.joynews24.com/view/1010055 (Korean)
- ↑ https://www.mhj21.com/sub_read.html?uid=105239§ion=section21 (Korean)
- ↑ http://www.zenithnews.com/news/articleView.html?idxno=75778 (Korean)
- ↑ https://www.instagram.com/p/BRsQ8i6l7Hc/ (Korean)
- ↑ https://x.com/kingnicompany/status/850945151459446785 (Korean)
- ↑ https://www.gukjenews.com/news/articleView.html?idxno=657797 (Korean)
- ↑ https://www.themusical.co.kr/Magazine/Detail?num=3164 (Korean)
- ↑ https://www.themusical.co.kr/Magazine/Detail?num=3190 (Korean)
- ↑ https://www.themusical.co.kr/Magazine/Detail?num=3251 (Korean)
- ↑ https://www.instagram.com/p/BPlyLBDAgUr/ (Korean)
- ↑ https://www.instagram.com/p/BRZnjXaDVhX/ (Korean)
See also[]
| Musicals | ||||||
|---|---|---|---|---|---|---|
|